Night at Auckland Museum is an annual series of kids & family focused evenings at the Museum with games and fun activities.
The objective was to create a campaign style and visual that would form the backbone of all campaign activity but remain flexible enough to be repurposed each year to align to the seasons theme.
To achieve this we created a single hero assets which spoke to the excitement of visiting the museum after dark and then adapted this hero asset each year with an animated introduction to differentiate the campaign year by year.
The objective was to create a campaign style and visual that would form the backbone of all campaign activity but remain flexible enough to be repurposed each year to align to the seasons theme.
The objective was to create a campaign style and visual that would form the backbone of all campaign activity but remain flexible enough to be repurposed each year to align to the seasons theme.
Resident Auckland Museum dinosaur Basil was a guest of honour throughout both Night's at Auckland Museum, along his keeper, Basil entertained our guests and took part in several games.
In the lead up to Night at Auckland Museum we ran an online AMA (Ask me anything) allowing online visitors to learn more about the type of dinosaur Basil is, as well as many other questions on natural history.
Following the success of Wild Things! a second season of Night At Auckland Museum was commissioned called Secrets Shhh! The popularity of the first campaign led us to use the hero video asset again for the second season.
To distinguish between the first and second season we commissioned an animated intro and outro based on the theme of the NAAM production.
Working with our external animation agency we developed a series of characters and a short animated sting. This direction flowed through to other campaign assets and the characters were repurposed for social media content.
If you like what you see and want to work together get in touch!
