The objective of the LATE campaign was to sell out four major panel events, increase awareness of the topics to be discussed and further embed the brand.
The digital campaign made heavy use of the branded neon symbols and from this I created a series of animations that brought this creative to life.
The animated creative was used throughout digital channels driving ticket sales, with an emphasis on audience targeting and conversion.
Responsibilities
The objective was to create a campaign style and visual that would form the backbone of all campaign activity but remain flexible enough to be repurposed each year to align to the season’s theme.
The objective was to create a campaign style and visual that would form the backbone of all campaign activity but remain flexible enough to be repurposed each year to align to the season’s theme.
